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Our November 2022 theme is Captivating Customers. If you are a current member your membership will auto-renew on the October 15th and you will gain access to this product on November 1st.

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3 Modules

Your Digital Resources

This is where you'll find all the digital links and resources for this month's theme.

2 lessons

1 Digital Workbook 2 Guest Expert

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Your Online Course

THIS MONTH'S TRAINING - Behavioral Baking: How to Begin Applying Behavioral Economics into Your Business

The bulk of human decisions are made subconsciously (using rules of thumb that become very predictable when you know the rules). Because of this, behavioral economics is being implemented in companies around the world to better communicate with and attract customers. This fun and engaging presentation, based on Melina’s award-winning book, What Your Customer Wants and Can’t Tell You, will explain what behavioral economics is and how to start applying it in your work immediately using Melina’s “behavioral baking” approach.

1 lesson

1 Behavioral Baking: How to Begin Applying Behavioral Economics into Your Business

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